REMBRAND × PARAMOUNT

ICA Revenue Calculator

Sign in to access the model

REMBRAND × PARAMOUNT

ICA Revenue Calculator

In-Content Advertising opportunity model across Paramount's premium content library

ICA Fit*Rating*

Assesses each show's suitability for In-Content Advertising based on four factors: brand safety of content/tone, setting versatility for natural product integration, total audience reach, and production value.

★★★★★Ideal — Premium reach, brand-safe setting, high production value, broad advertiser appeal
★★★★★Strong — High reach or strong demo, good brand integration settings, wide category fit
★★★★★Moderate — Loyal audience but darker tone, niche genre, or limited integration settings may narrow brand fit

Data Sources

Paramount Global / Paramount Press Express official releases
VideoAmp viewership data (used by Paramount for select titles)
Industry reporting: Variety, Deadline, The Wrap, THR, TV Insider

Impressions Methodology

Impression figures are estimated audience impressions — not traditional ad-served impressions. One viewer seeing one ICA integration moment equals one impression. Estimates are derived from publicly reported viewership data and may include global figures where domestic-only data is unavailable. Actual delivered impressions will vary based on episode performance, seasonality, and measurement methodology.

Revenue Estimates

Revenue projections are modeled estimates for planning purposes only. Formula: (Estimated Impressions / 1,000) × CPM × ICA Units per Episode. Actual revenue will depend on negotiated CPM rates, confirmed show inventory, and final impression delivery. This model does not account for production costs, revenue share structures, or sell-through rates.